We rise by lifting others.

DA Datta, DA Dayadhvam, DA Damyata, shantih, shantih, shantih! (Give, sympathize, control, peace, peace, peace). T.S. Eliot from The Waste Land No one has ever become poor by giving. Anne Frank We rise by lifting others. Robert Ingersoll Money’s a horrid thing to follow, but a charming thing to meet. Henry James It’s a very important thing to learn to talk with people you disagree with! Pete Seeger Humans must always try to communicate something, … Continue reading

Marketing Evolution

The Evolution of Marketing: A History of How Companies Generate Business Marketing simply informs consumers about products and services that may be of value to their lives. The simplest marketing formula, AIDA, works to: A—get your attention, I—get you interested, D—turn that interest into a desire that will A—make you act or buy the product or service. There are two types of markets: business-to-consumer and business-to-business. Marketing works essentially the same way whether the customer … Continue reading